Premiere Collections

Bold Earrings… Concentric circle hoops make a bold fashion statement this year.  Ovals, ellipses, and hammered circles attached to magnificent diamond posts will finish your outfit no matter where you’re headed.  These oversized earrings are fun and flirty.  Mixing matte and shiny black creates a luxe look.  These fabulous pieces can stand alone — you won’t need anything else to finish your look.

Cuffs… Cuff bracelets are the latest fashion trend available in all styles. Their popularity spans all ages. Cuffs of all sorts are being worn on the red carpet and runways. They can be thick and wide or thin and elegant; fun and flirty or simple and sophisticated. Cuffs accentuate any woman’s style, adding an element of glamour and class to any outfit.

A beautiful jewel is the final touch of today’s perfect look, accentuating contemporary lifestyles and inspiring us to live with great elegance.More than beautiful accessories or rare objects, jewels are symbols. They represent status, talent, prestige, and celebration. Jewels are a fantastic way to seal a relationship – even those that don’t last forever. An exquisite piece of jewelry inspires us to live elegantly in a universe where beauty and perfections prevail. After all, refinement always educate and enlighten those who get in touch with it.

Comments: No gemological evidence of heat enhancement present. Clarity Enhancement: None. *The conclusions expressed in this report are based on Laboratory determinations effective as of the completion date of this analysis.

Think Pink.  75% Gold, 5% Silver, and 20% Copper turn the metal pink. The respective amounts of metal can also be different: a higher percentage of copper changes the color of the alloy to a reddish, flaming shade. The final effect is always very sophisticated, which is why it is so popular. Rose gold is an emotional temptation for connoisseurs; it allures all those who look back nostalgically on retro fashion. It attracts fashion avant-gardes.

It’s like going back to the Victorian era and to the 19th century.  Rose gold, a symbol of refined pleasures, is back in vogue. It was in great fashion also in the Russian Empire (a tradition still alive today). It has shaken off old-fashioned frills and has become a very refined, cool niche product. That’s why it is considered the most stylist shade of the moment.

Tiny Treasures by Roberto Coin

“The future belongs to those people who believe in the beauty of their own dreams.”
- Roberto Coin

Jewelry by Roberto Coin is an exclusive mixture of imagination, intuition, exuberant creativity and aesthetic sensitivity. Top quality jewelry creations to be conceived as works of art. Every single piece is the result of a journey amongst multi-ethnic cultures and influences, with echoes of the past mixing with projections beyond the present.

Roberto Coin is a designer and producer of top quality jewelry. In 1977, he founded the company in Vicenza, the city of gold. The activity, which at the beginning mainly consisted in the production of basic gold jewelry, rapidly evolved into production of high quality and fine jewelry, after the extraordinary success Roberto Coin obtained thanks to his creativity, his continuous pursuit of excellence and his innate flair for innovation.

Whether commemorating the grandest of occasions or a simple cherished moment–the Tiny Treasure collection is the perfect expression. All treasures are set in 18k gold in a variety of shapes created in pave diamonds. See store for pricing information.

Inside the Chronograph

Chronographs are one of the most popular complications in watch-making and are used in timepieces for both men and women. There is something about the chronograph that captures people’s imagination and, as such, this complication is certainly in high demand.

Kinds of chronographs

Standard chronograph: This watch has two or three sub dials (also known as totalizers), and the standard two pusher layout (the top pusher starts and stops the timing, while the bottom pusher returns the timing hand to zero).

Monopusher: This chronograph only has one pusher, which is sometimes integrated into the crown and in other cases is by itself. This pusher starts, stops, and resets the timing mechanism.

Flyback: A flyback chronograph allows the user to restart the timing hand at anytime during the timing process. One of the most useful chronograph complications, but not one of the easiest to make.

Split Second: A split second chronograph has two timing hands, allowing the user to ‘split’ these hands, effectively timing two things at once.

Complications: One popular thing for watch brands to do is to include the chronograph in complicated watches. For example, there are tourbillon chronographs, perpetual calendar chronographs and also grand complications with chronographs.

Quartz: Quartz chronographs are very popular indeed. Extremely precise, quartz chronographs often use the sub dial layout that has been popularized by mechanical watches, but they also use digital displays, which helps showcase the quartz chronograph’s phenomenal accuracy.



WHY IS THE CHRONOGRAPH SO POPULAR?

Using a chronograph is easy and fun, and very functional. “It’s really an added function that is not just an additional display”, says Jean-Paul Girardin, Vice President, Breitling, “It’s something you can use to measure the time, not just to read the time. Due to this, you have an interaction with the watch. Interactivity makes things completely different, since you are doing something, not just reading something. You interact with your chronograph. By doing this, you cannot control the time, but you are heading in that direction.” Girardin continues.

Chronographs are very popular because they offer a very accessible complication and one whose standard layout is very attractive.

“Aesthetically, the chronograph is a well liked complication as it has a technical sportive style via the chronograph pushers on the case, the dial and the movement type,” details Philip Barat, head of the watch development department at Patek Philippe. “The chronograph mechanism is visible via the sapphire case back and it has a very technical look.”

Also, the cost of entry into the mechanical chronograph world is not as steep as other complications, like perpetual calendars, tourbillons or minute repeaters. “The chronograph is the first complication people can afford,“ states Jean-Frederic Dufour, President, Zenith. “The chronograph brings you emotion – it means something to you. The functionality is very nice, it speaks to a large amount of people. It’s an easy complication to understand. “Also, chronographs are linked to competition, sports and moving, mechanical parts. “Chronographs became boy’s toys, because their look is sporty and the origin is from competition,” says Thomas Morf, President, Morf Consulting. “As we all know by now, men like to compete and therefore the chronograph underlines a certain masculinity.”

People like to pass time in an attempt to control it. Since the very beginning of timekeeping, we have been qualifying events and performances, like Usain Bolt’s gold medal-winning sprint and how long it takes your kids to run around your house! “It is reasonable to think that, for a very long time, man has needed to measure time: to set markers and define durations,” explains Jean-Christophe Babin, President of TAG Heuer. “Progress has given us a more definite idea of time. People now require much greater precision so they can measure fractions of time. As the purpose of a watch is to tell the time, the chronograph is, naturally, the most popular option, because it divides the time as precisely as possible. The chronograph has also become much more important with the development of sport.”



THE CHALLENGE OF THE CHRONOGRAPH

It’s not easy to make a reliable, industriallyproduced mechanical chronograph. In fact, it may be one of the hardest things in watchmaking, which accounts for the lack of options when it comes to mass produced chronograph movements. “Technically, a traditional column wheel chronograph is more difficult to make than the shuttle chronograph mechanism,” says Patek’s Barat. “The difficult part is the development and setting of the chronograph functions and innovations.”

Getting it all planned, with an eye for expansion in the future is one of the hardest parts. “Chronograph movements are indeed not easy to develop and produce,” says Thomas Morf. “There are a couple of things which need to be considered when you develop a chronograph. Reliability comes with clever engineering, mastering processes and industrialization; it can’t be ‘thrown together’. And all this is not free of charge. The journey is tough, but very rewarding when you get there.”

Breitling, as an example, spent a great deal of time determining the parameters of its new BR01 chronograph before actually beginning production. “The key consideration is to make a clear product specification,” says Breitling’s Girardin. “What do you want? Do you want a mass production chronograph, or do you want something high performance, or do you want something exclusive? Then, it makes your life much easier when you have defined what you really want, setting up the level of complexity of the product.

“If you want a high performance Ferrari or a very reliable Volkswagen, both are very difficult,” he continues. “For us, quality is meeting the technical specifications we set. For us, we didn’t want to do a mass production product, but we also didn’t want to do just 100 pieces a year. We are still in industrial production, but we wanted a high performance product that we could produce in about 50,000 pieces a year. Of course, our cost targets were also quite important, but on the other hand we didn’t want to lower the performance characteristics as well, as each movement had to be COSC certified.”

Zenith is responsible for one of the stars of chronographs, the El Primero. “It’s very hard because you need to have a mechanism that can start, stop and reset in an accurate way,“ says the brand’s Dufour. “When you press on the pushers, even after a thousand times, they still have to work with the same accuracy. It’s also 300 plus parts that all have to work together. Precision is part of the DNA of the brand. When Zenith started, the only way to succeed was to stand out and we chose to stand out by precision.“

Several brands have recently introduced new chronographs and still others are working on them. Why, when there are tried and true movements on the market? “Because it’s the challenge behind it,” says Thomas Morf. “Every serious watch brand should have its own chronograph movement. With that, you separate yourself from the wannabes. You play in a different league and it generates a lot of credibility for a brand – and when you make money out of it, all the better.”



NEW WAYS OF DISPLAYING ELAPSED TIME

Lately, many companies have redesigned how elapsed time is displayed, foregoing the totalizers/subdials and using alternative ways – linear, retrograde, turning discs, using the hour and minute hands to display and more – and we can expect to see more of the same as these alternate ways have gained acceptance on the market.

“For us, new things are always interesting,“ says Breitling’s Girardin. “In 1934, Breitling defined the classic three totalizer dial structure, so we are keen to keep doing it. Some years ago, we had the two totalizers in one sub dial, so you could read the time you are measuring like a watch. If you want something very precise, we prefer to offer quartz or electronic chronographs.“

There is definitely room in the market for both classic and modern, and sometimes in the same collection. “I personally like the classic way, but with the new ways of displaying elapsed time, a brand can distinguish itself from others,” says Thomas Morf. “I think this is more important to brands, than having a true benefit to the customer. Easy-to-read is still one of the most important factors, when it comes to a chronograph.”



THE FUTURE OF THE CHRONOGRAPH

Chronographs are here to stay, with just about every company offering up their version of this time-honoured complication. It’s a combination of sportiness, dial design and functionality that attract people, so companies will continue to meet the market’s demand for chronographs.

“TAG Heuer continues to push the boundaries of precision timekeeping in the mechanical and digital fields, despite the exponential constraints,” TAG’s Babin says. “But it is no secret that our primary objective is to achieve industrial perfection with the mechanical timepiece accurate to 1/100th of a second.”

“Chronographs are not a trend anymore,“ states Breitling‘s Girardin. “In the 80s, chronographs were almost dead, then the Chronomat started mechanical chronographs again. The future of the mechanical chronograph is progressing quite well.”

The chronograph has been around for quite a long time, having its roots in sport timekeeping. Today, it is still one of the most popular, and affordable, complications in watchmaking. As companies refine and introduce their own in-house chronographs and designers come up with new and interesting ways of reading elapsed time, the chronograph is sure to stay extremely popular and wonderfully useful.

“He would love it!” – Great Gift for Him


PHILIP STEIN® WINE WAND

Get more flavor from your favorite red wine by letting it breathe in minutes rather than hours!  The Philip Stein® Wine Wand is a breakthrough device that uses natural energy to aerate wine, enhancing flavors and aroma almost instantly.

The elegant wand with encapsulated glass jewels uses natural frequencies to perfectly aerate wine. By inserting the wand into a wine bottle/decanter for 5 minutes, or in a glass for 2 or 3 minutes, the Philip Stein® Wine Wand releases the wine’s natural aromas and flavors to achieve their full potential while not changing the taste you love.

HOW IT WORKS

The nature of wine in a bottle is that it is organic and alive. Within the bottle a process takes place that helps the fermented grape juice mature into nectar that has been the life-blood of people for centuries, even millenniums.

When first opened, wine is like a person coming up from being underwater – it too has to breathe and find harmony with the environment since it has been without air. Letting a wine breathe helps to rid it of the vapors of alcohol, sugars, tannins and acidity that make it ferment. Only a wine that is allowed to breathe can become the artwork a wine maker intended. The challenge has been having the discipline and patience to endure the two+ hours it would typically take to achieve complete aeration – we now help you do it in less than five minutes.

Philip Stein® is the leader in mind-body wellness using natural frequency-based technologies in luxury products. The Wine Wand has been created to accelerate the aerating process of wine by replicating the natural frequencies of air and oxygen, and infusing them into the wine. This process allows your favorite wine to be perfected and ready to drink in only 2 or 3 minutes.

All Philip Stein® luxury products are permanently imbedded with the natural frequency-based technologies and the Philip Stein® Wine Wand is a beautiful and indispensable part of any oenophile’s collection.

TASTE THE DIFFERENCE

The Philip Stein® Wine Wand has been sommelier-tested and received their highest scores, but to test it for yourself, pour a small amount of wine from a freshly opened bottle into two identical glasses, placing them several feet apart on a non-conductive surface (not glass or metal). Place the wand into one glass, wait 2 to 3 minutes and taste the difference!

The difference is most significant with a freshly opened bottle since the aerations process starts the moment you open it.

 THE BENEFITS

- The full bouquet and taste of wine can be enjoyed within minutes, not hours. -

- Compact and fashionably elegant, the Philip Stein® Wine Wand is the perfect travel companion. -

- Preserves the natural aroma and taste of your wine during the aeration process. -

Engagement Rings

One of the most special rings one can ever receive is an engagement ring. It is the symbol of love and promise and the beginning of a new life together.

Standard solitaire engagement rings will forever be popular, but this season we are seeing more details and designs. Art deco and vintage inspired engagement rings are classically beautiful and timeless. Micro pave set diamonds can be a great way to maximize the sparkle and shine of a ring.

Platinum and white gold settings are ever popular. While platinum is a more costly metal, it is much harder wearing, hypo allergenic, and will never wear out. White gold is a more effective cost option, but the white gold needs to be regularly plated with rhodium to maintain a high luxurious shine similar to platinum.

Remounting is a great way to update your engagement ring. We can work with you to create a look similar to your original or design a custom made one-of-a-kind heirloom that will be cherished for years to come.

We at Diamond Dream Fine Jewelers will work with you to find that special ring.

“For over 25 years, we have been custom creating jewelry. Each piece reflects the unique personality and style preference of the person we are designing for. These two rings, meticulously hand crafted in platinum with diamonds, are our latest creations. Stop in and talk to us about creating your next family heirloom.”

–Edward and Faina

Diamond Dream Fine Jewelers will guide you through the four C’s: color, clarity, cut, and carat (weight), explaining how these characteristics affect the appearance and value of a diamond, and help you select a quality gemstone at a fair price. The life-time warranty and trade-in price guarantee allows customers to shop with confidence.

Penny Preville Bridal Collection

Penny Preville’s signature style is defined by femininity, luxury, and an eye for intricate detail. The collections strike a balance between elegance, fashion, innovation, and “wearability.” All designs are delicately set with diamonds and other precious stones, incorporating elements such as millegrain and hand engraving. Penny Preville jewelry is made in eighteen carat gold (white, yellow, or rose) and platinum.

First inspired by the sparkling treasures in her grandmother’s jewelry box, Penny Preville has emerged as an award winning designer, whose signature style is defined by femininity, luxury, and an eye for intricate detail. Preville studied art design and jewelry making from an early age through college and soon after began selling signature designed jewelry that would come to be her namesake collection. Fusing old world techniques and details with a contemporary sensibility, Preville’s collections struck a balance between elegance, fashion, innovation and “wearability.”

“I am influenced by fashion and culture, but I also believe in continuity. A designer should remain true to their style,” she explains. “I am constantly refining the collection and re-evaluating the customer’s needs.” Preville adds, “It’s fun! But the challenge is to keep pushing one step ahead of what women want. Jewelry is very personal and individual to the wearer. My goal is to keep designing pieces that will make a woman look and feel fabulous.”

Penny Preville designs have been worn through the years by celebrities on the red carpet, in movie and television productions, and in their personal lives. Celebrity enthusiasts who wear and collect her designs include: Nicole Kidman, Mira Sorvino, Rosario Dawson, Eva Longoria, Marcia Cross, Felicity Huffman, Sandra Bullock, Hayden Panettiere, Anne Hathaway, Drew Barrymore, Blake Lively, Anna Paquin, Sarah Jessica Parker, Oprah Winfrey, and the iconic Jackie Onassis.

“Penny Preville is proud of their relationship with Diamond Dream Jewelers. Their elegant store provides us with a fabulous showcase to display our designs along with other top echelon jewelry designers.

“Diamond Dream’s exquisite setting, along with the expertise of the Shapiro’s, assures their customers of a genuinely, enjoyable jewelry buying experience.”

– Penny Preville

Breitling Transocean

FIRST CLASS TAKEOFF

A brand-new Breitling model is taxiing along the runway, ready for takeoff. The Transocean with its modern lines, pure design and refined details admirably reflects the spirit of luxury and prestige of the finest long-haul journeys. Aboard its understated, streamlined fuselage is a high-performance “engine” entirely developed and produced in the Breitling workshops. As a preview celebration of this future classic, the brand with the winged B is introducing a Transocean Chronograph Limited special series fitted with a transparent caseback revealing Breitling Caliber 01 – doubtless the best chronograph movement in its category.

In the 1950s and 1960s, Breitling shared the finest hours in the amazing saga of the conquest of the skies. The famous Navitimer, launched in 1952, rapidly established itself as the cult watch among pilots and other devotees of aviation. The brand supplied onboard chronographs for the propeller planes and subsequently the jet planes of numerous aircraft manufacturers and airlines, thus becoming the “official supplier to world aviation”. In 1958, building upon the reputation for excellence acquired by its instruments for professionals, Breitling launched a new model named Transocean. “Men who have faith in the mighty liners of the sky will trust the Transocean, for behind every Breitling wristwatch lies the experience of aviation precision” – ran the slogan. This high-performance shock-resistant, antimagnetic and super-watertight model was also distinguished by its extremely precise chronometer-certified selfwinding movement. Endowed with an understated and refined design, it soon became a great success and proudly accompanied the boom in transatlantic travel, in an era when the famous Boeing 707, DC-8 and Caravelle aircraft – three symbols of speed, comfort and security – were bringing continents closer together than ever.


THE NEW TRANSOCEAN

Breitling pays tribute to this landmark model in its brand history by launching a new collection also inspired by the spirit of great journeys and luxury long-haul aircraft. While the pure lines of today’s Transocean are strongly reminiscent of the finest classic chronographs of the 1950s and 1960s, the new model reinterprets them in a resolutely contemporary style. The elegant case is distinguished by its perfectly understated design, magnified by a smooth, slender bezel with a beveled profile and streamlined lugs molding the wrist. The epitome of simplicity. The classic round pushpieces, a nod to the first water-resistant pushpieces, lend a subtle vintage touch, while the large “baton” type straight-line hands, highlighted by a luminescent substance, convey a more modern aura. A prime example of clarity and readability, the dial features meticulously refined details such as applied hour-markers, counters that are finely recessed and “snailed” (decorated with a spiral motif), and an 18K gold rendering of the initial B that served for many years as the brand emblem.

At the heart of this model lies an exceptional “engine” also designed to keep precise and reliable time throughout the longest journeys, since the Transocean is equipped with Caliber 01, a high-performance selfwinding chronograph movement entirely developed and produced within the Breitling workshop and chronometer certified like all the brand’s movements. A model of discreet luxury, fine craftsmanship and technical perfection, the new Transocean is 100% Swiss made, as indeed are all chronographs and wrist instruments bearing the Breitling signature.


A LIMITED EDITION
Epitomizing Refined Luxury

As a prelude to the launch of the series-produced models, Breitling offers collectors and enthusiasts of milestone watches a special edition of this new first-class chronograph. Issued in worldwide series of 2,000 in steel and 200 in red gold, the Transocean Chronograph Limited is equipped with a polished case and bezel and carries the individual number engraved on the case middle. It is available with two dial variations – Mercury Silver or black – and comes fitted with a choice of leather or crocodile leather strap, or a woven steel bracelet.

Contrary to future models in the series, to be endowed with solid casebacks, this limited-edition model water-resistant to 100 meters (330 ft) boasts a transparent back serving to reveal the 100% Breitling-made chronograph caliber with its column wheel and its distinctive architecture. An open window on excellence.

Breguet Depuis 1775 – Queen of Naples Sonnerie au Passage


Robb’s Report:  ”Best of the Best 2011″
Best Woman’s Watch: Queen of Naples Sonnerie au Passage by Breguet

When Breguet sought to add a high-level complication to its successful Reine de Naples ladies’ watch model, its development team looked to the original watch made two centuries before. Commissioned in 1810, No. 2639-which Abraham-Louis Breguet personally delivered to Carolinde Murat, Queen of Naples – was a most remarkable timepiece. The first and only wristwatch Breguet himself ever produced, this design sported a strap made of gold thread and twisted hair and incorporated a repeating function. Because the Breguet archives did not include any details on the exact nature of the mechanism, the company’s latter-day watchmakers gave themselves some latitude in creating a design inspired historic piece. “We thought a simple sonnerie, as opposed to a grand sonnerie or minute repeater, would have put into such a watch,” says Rodolphe de Pierri, Breguet’s director of marketing and communications.

Developing the Reine de Naples Sonnerie au passage ($146,300), however, was no simple task. In past, Breguet had made a number of watches that strike, including several minuter repeaters and the Reveil du Tsar alarm watch, but a small, wrist-sized sonnerie that registers the hours for the company. Moreover, the designers needed to deploy the movement in the Reine de Naples’ diminutibe egg shaped case. “The biggest difficulty was in creating sufficient loudness in a small case,” say Alain Zaugg from Breguet’s technical office. “To do this, we had to attach the resonating gongs directly to the largest surface in the watch, which is the upper crystal.”

The owner of Breguet’s latest Reine de Naples is able not only to hear the passing hours – each of which is registered by three strikes of the watches two gongs – but also to see them. The striking hammers are visible through apertures on the mother-of-pearl dial, and the automatic movement itself, which bears an engraved dove on its upper plates, is visible through the back of the case. A button with a discreet diamond marker activates or disables the striking function.

With the acquisition of thirty-four clocks and watches from 1808 up to 1814, the ambitious and very beautiful Queen of Naples easily took pride of place among Breguet’s best clients.

The younger sister of Napoleon reigned with her husband the king, Joachim Murat, from 1808 to 1815, and the special relationship which she fostered with Breguet during this time was to give rise to the first watch specially designed to be worn on the wrist. Commissioned in 1810, paid for in 1811 and delivered in 1812, it was revolutionary in conception: an ultra-thin repeating watch, oblong in shape, equipped with a thermometer and mounted on a wristlet of hair entwined with gold thread. No difficulty was too great for Breguet to overcome in his determination to satisfy Queen Caroline, and he was to be duly rewarded.

During the summer of 1813, when the European crisis was at its most acute and the firm had lost its best clients, Queen Caroline bought a further twelve watches (eight repeating and four simple) from her favourite watchmaker, thus providing a much-needed boost to the firm’s funds at a moment when it was the least expected.

Caroline Murat also completed her collection with a number of thermometers and barometers and several dozen commercial watches: modestly priced pieces intended as gifts.

A Designer for the Ages

Marco Bicego’s passion for the ancient art of goldsmith work is rooted in his upbringing and his ties to family and tradition.

Since the launch of his eponymous jewelry line in 2000, Marco Bicego has redefined the phrase “everyday luxury” with sensuous, extraordinarily beautiful jewelry which blends old world Italian craftsmanship with tradition, passion, and imagination.

His uniquely crafted pieces are exceptional enough to make a statement, yet personal enough to wear everyday. This unique combination has attracted many modern and cosmopolitan women to this artisan’s work.

Bicego began his training as a gold artisan at his father’s fifty- year old atelier in the Veneto region of Italy. His instincts were refined at the workbench and led him to create unique, multi-textured items that were both beautiful and unexpected. He began to experiment with design: blending urban-inspired lines with ethnic motifs and merging natural forms with artistic outlines.

This pure craftsmanship can be found in his manipulation of gold; transforming this luxurious element into spirals and hand-engraved beads. In his words; “All my creations must be manipulated by hand in order for them to preserve a unique and luxurious experience.”

The brand has been recognized throughout the fine jewelry world. In 2004, Bicego was crowned, “King of Emerging Jewelry Companies” by Italy’s “Sole 24 Ore” newspaper. Further, Marco Bicego received “The Town and Country Design Awards” for Excellence in Gold Jewelry at The Couture show in 2005. Lastly, at the 2007 UK Jewellery Awards in London, Marco Bicego won “Jewellery designer of the Year.”

The Marco Bicego success story will continue to be one of openness to the future with a respect for tradition that is invigorated with passion and imagination. Marco Bicego will continue to lead the fine jewelry industry with his unique positioning between precious jewelry and everyday luxury.

Hand-etched gold gives life to contemporary, natural creations. Marco Bicego’s most vibrant, feminine collection offers a scattering of irregularly formed gold nuggets, minimalist yet tangible, which stand beautifully on their own, or a fascinating accompaniment of ageless, timeless colored stones.

The warmth and light of yellow gold evoke the sun itself. Each coil is layered in a sequence of sinuous, fluid strands that adapt beautifully to the curves of the body in a complete line of necklaces, bracelets, rings and earrings for everyday wear.

The House of Buccellati

In the hands of Gianmaria Buccellati, Andrea Buccellati and their team of artisans and craftspeople, precious metal is transformed: etched into brocades, festooned into rococo swirls, sculpted into stylized vines and leaves. Any jewel from the Milanese jewelry house is instantly recognizable and impossible to imitate. Whether it is a brooch or a bracelet, a ring, a necklace, or a pair of earrings, the metal work is dazzling: a richly textured, hand-etched yellow or white gold, chased silver, or a combination of metals, spun into an intricate, lacy web accented with diamonds and colored stones.

Buccellati, the renowned company of jewelers and silversmiths known around the world today, was founded in 1919 by Mario Buccellati. He was carrying on a tradition that was already more than a century old: Mario Buccellati was descended from an 18th century goldsmith, Contardo Buccellati, who practiced in Milan. Mario embraced the rich history and time-honored traditions of Italian metalwork, creating jewelry and precious objects inspired by the works of Benvenuto Cellini and other masters of the Renaissance, Baroque, and Rococo for illustrious clients including actress Eleanora Duse, ballerina Ida Rubinstein, and poet Gabriele D’Annuzio.

Upon Mario Buccellati’s death in 1965, the company’s design mantle was inherited by his son, Gianmario Buccellati, who is still an important influence on the company.

“Creativity is part of our family,” Andrea explains. “I have worked beside my father since I was thirteen years old. Our family loves what we do; we have never focused on the economic side of the business. We are pure goldsmiths and silversmiths; it gives us a purity of focus and purpose.”

Honoring and preserving their family’s legacy and the traditions of Italian goldsmiths are essential parts of Andrea Buccellati’s work. Each piece designed is executed using the ancient techniques of his forebears. A piece of Buccellati jewelry can take up to two years to complete.

“Our view of jewelry is that it is a work of art, not a commodity,” says Andrea. “In my designs-the stones, the metalwork, the execution – I strive for perfection. We want to express our vision.”

Once Andrea discovers a stone that inspires him, he begins with a sketch, just like his father and grandfather before him. A design could take an hour; he can also labor over a single sketch for weeks if he is not pleased with the results. “Some days you can stare at a piece of paper all day and have no ideas,” he says ruefully. When he is satisfied with his sketch, it is then delivered to the Buccellati craftsmen who execute his 21st century idea with techniques that are 200 years old.