Baume & Mercier

Baume And Mercier - Clifton Collection

The history of Baume And Mercier is a true saga. When I took on my current responsibilities, I had the privilege of hearing an account of its history straight from Simone Gaudard, great-granddaughter of Louis-Victor Baume, one of the founders of our watchmaking house.

Fascinated by this tale, I immersed myself in the company archives and in our collection of historical models, which led me on a journey through almost two centuries. These memories preserve values to which I am profoundly attached: excellence, authenticity, open-mindedness and generosity.

Life is about moments. The mission I am determined to pursue with conviction and pride is about making Baume & Mercier the natural companion of life’s milestone moments such as a birthday or anniversary, a first job or a reunion – the kind that warms our hearts in any culture and on every continent.

Alain Zimmermann, CEO of Baume & Mercier