Diamond Mine In Virtual Reality
Rio Tinto will allow attendees of the JCK Luxury Show in Las Vegas to get an up close look at one of its more difficult to access mines, the Diavik diamond mine. The viewing will also include what it feels like to hover above the mine in a plane and travel its depths inside a cart.
The virtual journey to Canada’s remote Northwest Territories using the Oculus Rift, a new virtual reality device/gaming headset that is manufactured by Irvine, California based company, Oculus VR. This company was recently acquired by Facebook in March for $2 billion.
Facebook CEO and founder Mark Zuckerberg said the technology “has the chance to create the most social platform ever and change the way we work, play, and communicate.”
The 2.5 minute interactive journey to Diavik begins in a plane that flights high above the Canadian tundra. During the descent into one of the mine’s open pits, users can turn theirs heads to take in a 360-degree view of the mine and its surroundings. The tour continues on into the farthest parts of the mine via a cart, which allows users to see the source of Rio Tinto’s diamonds.
“How are we ever going to evolve and compete with the Apples of the world?” asked Brandee Dallow, vice president of marketing for the Rio Tinto U.S. representative office, while giving JCK an exclusive glimpse of the Oculus Rift earlier this month. “I would love to see this technology in a jewelry retail store.… It’s endless what you can teach the jewelry community.”