Graff Diamonds continues to unveil unique and brilliantly stunning pieces of jewelry. Showcasing its artisan techniques and diamond expertise, “The Fascination” is 152.29 carats of the finest white diamonds around the globe. At the crux of the piece is a 38.13 carat D Flawless pear shaped diamond, cut, cut and polished by the company.

The beautiful jewelry piece has an interchangeable element, where the diamond can be worn as the centerpiece of a bracelet or placed on ones hand as a ring. Adding another element and intrigue through its exemplary showcase of design ingenuity, a diamond watch face can be inserted into the bracelet to create an elegant jewelled timepiece.

We are inspired by the rarest and most precious diamonds – their influence is evident throughout everything we do,” said Laurence Graff, founder and chairman of Graff Diamonds.

The Fascination is an outstanding piece, carefully crafted so it can be worn in a number of different ways – adding a touch of magic to the jewel.”

He continued: “It perfectly encapsulates the ethos of our business, from sourcing the very finest diamonds, uncovering their potential through our cutting and polishing divisions, pushing the boundaries of design, meticulous craftsmanship and attention to detail – resulting in the creation of the most fabulous jewels in the world.”

Unveiled at this year’s Baselworld, the “The Fascination” has the price tag of $40m.


Graff Diamond The Fascination

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