High End Diamond Demand At BaselWorld 2014
During BaselWorld 2014 in Switzerland the diamond and jewelry shows has shown a strong demand for high-end pieces, although visitor traffic was slight down from last year. There was an increase amount of serious buyers, which is a definitive sign that the market is healthy.
Large European brands and watch manufactures were actively searching for goods and the prices are firmly rooted. Buyers have been purchasing diamonds at the high end because they have realized that it is still an asset that holds a strong value. There is a high demand for goods, however, since most of them cannot be found outside of BaselWorld, it not only attracted buyers, but the event has shown its strength in the industry.
Some notable trends included a high demand for colored gemstones and intense fancy colored diamonds.